论文部分内容阅读
国航重回全球民航业市值王,意在成为中国市场三足鼎立之曹魏.但它央企的身份与优势,也为它的市场化扩张带来争议“,”China's aviation tycoons have enacted the story of“Three Kingdoms”,a period when China was split among three powerful warlords,for eight years now,and so the fact that they have all set their sights on“conquering the central plains”is really not all that unexpected. Air China is now playing a role that can not be ignored,along with the two heads of the company,Li Jiaxiang and Kong Dong,this big central company wants to revitalize its role as the fierce and ambitious hero of the story. It is now Kong Dong's turn to take center stage and keep the story moving.He has put forward that their next target should be German Lufthansa,the world's biggest and strongest aviation company.The goal is to become the“Cao-Wei”,the strongest kingdom in the era of Three Kingdoms. An already strong Air China will now become more ferocious, due to the enterprises' natural drive to become larger and stronger. At the same time China's civil aviation industry may once again enter upheaval.After 2002's great restructuring of the civil aviation industry and 2007's fierce discussion on“the second restructuring”,a new critical point may have been reached.