回望刚刚过去的2005年,我国省级卫视频道数量增加到37 个,而且还有着继续增加的趋势;全国电视人口增加到了12．54 亿,电视家庭则为3．68亿户;省级卫视累计覆盖人口保持持续增长,达到了111．3亿人口。一方面,各省级卫视频道对观众市场的占有是以对覆盖渠道的占有为前提,有限的覆盖渠道资源成 Looking back to the past 2005, the number of provincial-level video channels in China has increased to 37, and there is a trend of continued increase; the national TV population has increased to 1.254 billion, and television families have 368 million; provincial TV The cumulative coverage population maintained a sustained growth, reaching 11.13 billion people. On the one hand, the provincial video channels occupy the audience market with the premise of occupying the coverage channels, and the limited coverage channel resources