当今时代是媒介的时代,是影像的时代,媒介的影像诉说在社会发展和整体运行中发挥着至关重要的作用。对于新兴事物,媒介的影像呈现和表达对受众的认知、认同和实践更是具有决定性意义。“社会主义新农村”从20世纪50年代提出,到21世纪初才真正贯彻执行,但究竟何为社会主义新农村?民众究竟如何认知它?又如何去实践它? Today’s era is the era of media and the era of video. The media’s imagery plays a crucial role in social development and overall operation. For emerging things, it is of decisive significance that the media’s image presentation and expression of the audience’s cognition, identity and practice. “Socialist New Countryside ” was put forward in the 1950s and really implemented until the beginning of the 21st century. But what exactly is the new socialist countryside? How can the people know it and how to practice it?