做好价格带分析,是商战成功的第一步在一个区域内,零售门店之间竞争,取胜的因素很多,第一就是要有足够的“兵力”,即门店的经营面积、商品种类等要足够多;第二是双方的战斗力和相关的武器装备情况,即门店的信息化程度、运营效率等因素。但有时候,弱者只要方法正确,也能战胜强大对手,获得生机。那么,当零售商遭遇整体经营面积、商品总数等方面都强于自己的对手,到底该怎么办? Doing a good price analysis is the first step to a successful business war. Within a region, there are many factors to win the competition between retail outlets. The first is to have enough “soldiers”, that is, the operating area of ​​the stores, the types of goods, etc. More than enough, the second is the combat effectiveness of the two sides and related weapons and equipment, that is, the degree of informatization and operational efficiency of the stores. But sometimes, as long as the methods are correct, the weak can overcome their strong opponents and gain vitality. So, what should be done if the retailer is better than his opponent in terms of overall business area and total number of products?