提升红色旅游景区的吸引力和竞争力,是确保红色旅游持续健康发展的关键。以遗产旅游讲解的相关研究为基础,本文借鉴、改进和运用遗产讲解的“四元”模式,以红岩革命历史博物馆为案例,分析其红色遗产讲解的“主题”、“概念”和“技术手段”中的长处与不足,重点归纳遗产讲解的“软方法”的多样化策略,以期为红色旅游景区的讲解内容设计提供可参考的理论模式和实践指导。 Red tourism attractions to enhance the attractiveness and competitiveness, is to ensure the sustainable development of red tourism the key to health. Based on the related research of heritage tourism, this paper draws lessons from, improves and uses the “four yuan” mode of inheritance to explain the “theme” and “the theme of red heritage” in the case of Hongyan Revolutionary History Museum. Concept “and” technical means “, focusing on the ” soft method "diversification strategy of heritage, with a view to provide reference theoretical model and practical guidance for the design of the explanation of the red tourist attractions .