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孔子说道:“知之者莫如好之者,好之者莫如乐之者”。老先生原指学习之道,细细品味,与创意一道颇为相近,创意强调的“进身”途径:知晓——兴趣——欲望,从信息概念的表达到消费意境的塑造,从知识化的注入式传达给受众到受众自我投入智慧性理解,这样的过程正是无数广告创作者的追求,也是品牌忠诚度的递升途径。创意充满诱惑,创意是我们生活
Confucius said: “Who knows what a good person, a good person who Mo Lok ”. Old gentleman originally refers to learning, savoring, and creativity are quite similar, creative emphasis on “into” approach: awareness - interest - desire, from the expression of the concept of information to the consumer mood shaping, from The infusion of knowledge into the audience to the audience to invest their own wisdom to understand, this process is the pursuit of numerous creative creators, but also the way to increase brand loyalty. Creative is full of temptation, creativity is our life