参加展览会是现代企业营销的一种至关重要的营销手段之一。根据营销计划选定展会后,通常情况下,参展商会在开展一个月之前收到主办的展览公司寄送的展商参展指南。仔细阅读参展指南,明确注意事项是非常重要的。这时候,有很多前期准备工作要做了:组织参展样品、准备宣传资料、联系媒体、通知客户…… To participate in the exhibition is one of the most important marketing tools of modern enterprise marketing. After selecting the exhibition according to the marketing plan, exhibitors will usually receive the exhibitor’s guide sent by the sponsored exhibition company one month prior to the start of the exhibition. It is very important that you carefully read the instructions for exhibiting clearly. At this time, there are a lot of preparatory work to do: organize sample exhibitors, prepare promotional materials, contact the media and inform customers ...