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文章采用文献资料法、访谈法、走访、逻辑分析等研究方法,对江西省经营性健身俱乐部的发展现状进行研究,结果表明:江西省经营性健身俱乐部在分布上存在所有权和区域差异,缺乏联合经营思路,多属于中低档次消费场所;缺少高水平的健身指导员和经营人员;消费人群有效体育需求不足;经营理念落后,有形和无形产品质量不高,多采用传统的营销手段,尚未形成系统成熟的营销策略;经营项目单一,项目开发和引进的程度低;缺少较为完善的管理法规体系,信息化滞后。
This paper studies the current situation of the fitness clubs in Jiangxi province by means of literature, interview, interview and logical analysis. The results show that the distribution and ownership of the fitness clubs in Jiangxi Province are not the same Business ideas, mostly belong to the low-end consumer sites; lack of high-level fitness instructors and managers; Consumers effectively lack of physical needs; business philosophy behind the tangible and intangible product quality is not high, the use of traditional marketing methods, not yet formed a system Mature marketing strategy; management of a single project, the low level of project development and introduction; lack of a more comprehensive management system, information technology lags behind.