沧源摸你黑节庆旅游游客满意度实证研究

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沧源摸你黑节庆旅游是在佤族文化基础上发展起来的新型节庆旅游,本文在市场调查的基础上,通过游客在对摸你黑节庆了解程度,总体民族特色、食品民族特色、商品民族特色、娱乐项目民族特色等几个方面的问卷调查,收集了游客在民族特色方面的满意度。并提出,深度挖掘民族文化特色、基础设施及市场调控等方面的应是今后旅游节进一步发展的重要措施。 Cangyuan touch your black festival tourism is a new type of festival tourism developed on the basis of the Wa culture. Based on the market survey, this article, through the visitors’ understanding of the black festival celebration, the overall national characteristics, the national characteristics of food, the national characteristics of the products , Ethnic characteristics of entertainment and other aspects of the questionnaire survey, collecting tourists in the national characteristics of satisfaction. He also pointed out that deep excavation of national cultural characteristics, infrastructure and market regulation should be the important measures for the further development of tourism festival in the future.
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