个体化传媒权是指个体运用新媒体收集、加工、发布、传播信息的权利。它是Web2.0、P2P等新兴技术运用所带来的新媒体环境下的产物,是相对于传统意义上的大众传媒权而言的。媒介权力的存在和行使的主体是传播组织,权力生成 Individualized media rights refers to the individual use of new media to collect, process, publish, disseminate information rights. It is a product of the new media environment brought by the application of emerging technologies such as Web 2.0 and P2P, as opposed to the mass media right in the traditional sense. The main body of the existence and exercise of media power is the dissemination of organizations, power generation