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广告创意是整个广告活动的重要环节,创意是广告的灵魂,好的广告创意应该是真、善、美三者的完美结合,在内容上不落俗套,健康向上,注重人性诉求,文化味浓而商业味淡,令人回味悠长。哲学没有创意但创意中必有哲学,哲学是人类智慧的结晶而广告创意则是将人类智慧很好的发挥出来。但是由于市场的操控和利益的趋势,许多广创作往往忽视了广告创意对于受众的影响,好的创意在增加销售的同时更可以很好的塑造企业形象,但是也不能只追求唯美主义地创作而脱离了市场。好的广告创意一定要符合市场的规律和哲学的定律。
Advertising is an important part of the entire advertising campaign, creativity is the soul of advertising, a good creative advertising should be true, good and beautiful the perfect combination of the three, unconventional content in the content, healthy and progressive, pay attention to human needs, cultural flavor Commercial taste, long aftertaste. Philosophy is not creative, but there must be a philosophy of philosophy, philosophy is the crystallization of human wisdom and creative advertising is to play a good human wisdom out. However, due to the manipulation of the market and the trend of interests, many creative works often neglect the influence of advertising creativity on the audience. Good ideas can better shape the corporate image while increasing sales, but also can not only pursue the creation of aestheticism Out of the market. Good advertising ideas must be consistent with the laws of the market and the law of philosophy.