【摘 要】
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延安市旅游产业蓬勃发展,旅游综合收入稳步增长。以红色旅游为核心,以黄河文化、黄土风情文化、黄帝文化为主导方向,延安市旅游产业正积极拓展旅游发展方向、开发旅游品牌文
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延安市旅游产业蓬勃发展,旅游综合收入稳步增长。以红色旅游为核心,以黄河文化、黄土风情文化、黄帝文化为主导方向,延安市旅游产业正积极拓展旅游发展方向、开发旅游品牌文化,提升服务质量。延安旅游文化双语建构存在诸多问题,具有很大的提升空间。本文旨在探讨延安旅游文化中双语环境构建存在的问题,并据此提出可行性建议。
Yan’an City, booming tourism industry, tourism, steady growth in revenue. Taking the red tourism as the core, the Yellow River culture, the loess culture and the Yellow Emperor culture are the main directions. The tourism industry in Yan’an is actively expanding the tourism development direction, developing the tourism brand culture and improving the service quality. There are many problems in bilingual construction of tourism culture in Yan’an, which have great room for improvement. This article aims to discuss the problems existing in the construction of bilingual environment in tourism culture of Yan’an and to put forward feasible suggestions accordingly.
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