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据中国互联网络信息中心(CNNIC)发布的《第30次中国互联网络发展状况统计报告》(以下简称《报告》)显示,2012年,我国网民数量超过5.38亿,互联网普及率为39.9%。生活在互联网时代的任何企业都不会轻视这一已不算新兴,早已对传统传播方式带来影响的媒介的作用和影响力。
According to “The 30th Statistical Report on Internet Development in China” (“the Report”) released by China Internet Network Information Center (CNNIC) shows that in 2012, the number of Internet users in China exceeded 538 million and the Internet penetration rate was 39.9%. No enterprise living in the Internet era will underestimate the role and influence of a media that is not yet new and has already had an impact on the traditional modes of transmission.