营销是变化多端的套路营销既简单又复杂,如同下象棋、围棋,规则并不复杂,但变化多端。因为营销是竞争性领域,你用什么套路,还取决于竞争对手。很多人说只要盯着消费者就行,别盯着对手,这是“假清高”思想,营销人不能这么做。要做好营销,应该研究行业属性、心理学、管理学、战略、逻辑学等。行业属性决定营销演进研究营销,要站在企业角度;研究企业,还要站在行业角度。行业属性决定行业演进规律。比如,假设某企业规 Marketing is a versatile Routine Marketing that is both simple and complex. Like chess and go, the rules are not complicated but varied. Because marketing is a competitive area, what are your routines, but also depends on competitors. Many people say that as long as they stare at consumers, do not stare at their opponents. This is the idea that marketers can not do so. To do a good job in marketing, you should study industry attributes, psychology, management science, strategy, logic, and more. Industry attributes determine marketing research marketing, it is necessary to stand in the business perspective; research business, but also stand in the industry point of view. Industry attributes determine the evolution of the industry. For example, suppose a company regulation