户外广告作为广告的一种形式存在已久,随着社会的不断发展和科技的进步,越来越多的户外媒体出现在人们的视野中。户外广告到达率高、视觉冲击力强、千人成本低,受到了越来越多的广告主的青睐。本文主要阐释的是作者的实用新型专利,分析其作为一种新型户外广告媒体的社会价值及应用前景。 Outdoor advertising as a form of advertising has existed for a long time. With the continuous development of society and the progress of science and technology, more and more outdoor media appear in people’s perspective. Outdoor advertising arrival rate, visual impact, thousands of low cost, by more and more advertisers of all ages. This article mainly explains the author’s utility model patent, analyzes its social value as a new type of outdoor advertising media and its application prospects.