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前些日子达芬奇与奥的斯受到公众关注,中国乳业标准惹来颇多争议,人们不禁要问:企业赖以生存的东西到底是什么?企业品牌所具有的真实价值到底是什么?企业生命周期或者企业品牌的生命力到底靠什么?20世纪80年代初,日本经济学家小宫隆太郎来到中国考察后宣布一个令人吃惊的观点:中国没有企业。30年后,上述这些现象让我还是想到了小宫隆太郎的观点,究竟是什么元素让我们的企业无法成为真正的企业,而只能够在竞争中苦苦挣扎?
A few days ago Leonardo da Vinci and OTIS received public attention, the Chinese dairy industry standards provoked a lot of controversy, people can not help but ask: what is the enterprise survival in the end what is the real value of corporate brand in the end what? Life cycle or the vitality of the corporate brand in the end what? In the early 1980s, Japan’s economist Lomond Lomond came to China to investigate the announcement of a surprising point: China has no business. 30 years later, these phenomena make me still think of Oda Ryuta’s point of view, what elements of our business can not be a real business, but only in the struggle to struggle?