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随着消费者的认同,“王老吉”的市场份额占据饮料界的半壁江山。然而,红火的背后却引发了有着中国商标第一案的“王老吉”商标纷争案。纷争案最终以商标所有权者——广药集团的胜利告终,但是,商标的纷争掀起了法学界及多方社会人士关于商标许可使用权、商誉与商标等问题的探讨。商标与商誉究竟是一种怎样的关系?在商标所有权人和商标荣誉承载者主体不同时,如何才能做到公平、正义?本文正是基于这一视角进行阐述。
With consumers’ approval, the market share of “Wang Lao Ji” accounts for half of the beverage industry. However, behind the blaze, the “Wang Lao Ji” trademark dispute with the first case of Chinese trademarks was triggered. The dispute finally ended with the victory of the trademark owner, Guangyao Group. However, the dispute over the trademark raised a lot of questions among legal scholars and multi-ethnic people about the use rights of trademark licenses, goodwill and trademarks. What is the relationship between the trademark and the goodwill? How can the fairness and justice be achieved when the owner of the trademark and the honorary carrier of the trademark are different? This article is based on this perspective.