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我国在品牌建设方面存在着一些不可忽视的问题,缺乏成熟的、系统的关于品牌价值评价的理论、技术与方法,亦无专业机构从事这方面的研究。品牌价值的评估与研究,属于跨学科的软科学研究领域,属于高端服务领域中的“专门专业”。作为深圳市高端服务的又一创新,品牌价值研究中心的诞生,对推动企业的品牌建设、提升品牌价值,增强企业及地区的综合竞争力将产生积极的作用。
There are some problems that can not be neglected in brand building in our country. There is no mature and systematic theory, technique and method about the evaluation of brand value, and there are no specialized agencies engaged in this aspect. The evaluation and research of brand value belongs to the field of interdisciplinary soft science research and belongs to “specialized major ” in the field of high-end service. As another innovation of high-end service in Shenzhen, the birth of the Brand Value Research Center will have a positive effect on promoting the brand building of enterprises, enhancing the brand value and enhancing the overall competitiveness of enterprises and regions.