综述图书馆联盟信息营销的理论成果与实践活动,结合4P和4C策略构建大学城图书馆联盟营销组合策略模型,并以FULINK为例,对其实施营销组合的策略和取得的效果进行分析,探讨大学城图书馆联盟进行营销推广的4个原则:产品与顾客关联原则,价格与成本关联原则,渠道与便利关联原则,促销与沟通关联原则。 This paper summarizes the theoretical achievements and practical activities of library league information marketing, and combines the 4P and 4C strategies to build the university library league marketing portfolio strategy model. Taking FULINK as an example, this paper analyzes the strategy and the effect of marketing portfolio implementation University Library Union to promote the marketing of the four principles: product and customer relationship principles, the relationship between price and cost principles, channels and convenience of the principle of association, promotion and communication principles.