随着人们生活质量、审美意识的不断提升,服装已经不仅仅作为人们的生活必需品而存在,更是人们用来彰显自身魅力、包装自我、展现个人品味的重要工具。国内外众多品牌服装逐渐兴起,而在品牌服装设计日益趋同化形势下,服装设计的价值,也开始得以显现。本文就品牌服装中服装设计的价值进行了研究分析。 With the improvement of people’s life quality and aesthetic awareness, apparel has not only existed as a necessity of life, but also an important tool used by people to demonstrate their own charm, wrap themselves and show personal taste. Many domestic and international brand clothing gradually rise, and in the increasingly convergence of the brand clothing design situation, the value of fashion design, has begun to be apparent. This article studies the value of apparel design in brand apparel.