运用文献资料法、访谈法、问卷调查法、数理统计法,对湖南省怀化市鹤城区在校中学生进行调查研究,对中学生体育消费的类型、水平、动机以及影响因素等进行分析,旨在引导中学生掌握和认清自己的体育消费情况,从而树立良好的消费观念,正确合理地进行体育消费,促进中学生体育消费水平的发展,同时也为中学生树立正确的参与体育活动的思想观念。 By using the methods of literature review, interview, questionnaire and mathematical statistics, this paper analyzes the secondary school students in Hecheng District, Huaihua City, Hunan Province, and analyzes the types, levels, motivations and influential factors of middle school students’ sports consumption so as to guide Middle school students grasp and recognize their own sports consumption, so as to establish a good concept of consumption, correctly and reasonably carry out sports consumption, promote the development of sports consumption for secondary school students, and at the same time, establish the correct concept of participating in sports activities for secondary school students.