无论是褪色的过去或是在真实的现在,对于一个企业来说,其品牌的成就并非朝夕之间,也许在这过程中所要经历千般坎坷,但品牌的树立意味着企业的成功。很显然,美国Fender公司做到了这一点,其公司形象的确立已不再仅仅是商业上的成功,历史也对Fender今日的成绩赋予永不磨灭的印记。美国Fender公司正式成立于1946年,全称Fender Musical Instruments Corporation,在过去的60年中,Fender已经成为了美国的标志之一,Fender对现代音乐音色发展的贡献波及全球并且仍在继续。 Whether it’s a faded past or a real one, the brand’s accomplishments have not been overnight for an organization, perhaps going through a bumpy journey through the process, but building a brand means business success. Obviously, the United States Fender to do this, the establishment of the company’s image is no longer just a commercial success, but also Fender Fender’s performance today, indelible mark. The United States Fender company was formally established in 1946, the full name Fender Musical Instruments Corporation, Fender has become the United States in the past 60 years, Fender’s contribution to the development of modern music sounds worldwide and continues.