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早在原始时期,人类就通过结绳记事、象形文字、图腾等符号系统进行交流。随着人类社会的发展和文明的与日俱增,符号世界也日渐完善。产品,作为符号的载体,通过其造型元素,包括大小、形态、色彩、质地、表面肌理等来传达产品的实际功能和特性。造型符号作为一种表象符号,不仅具有认知功能,而且具有审美功能。产品的造型符号是一个动态发展的体系,造型语言建立在一种群体的认知基础上,这种共同认知是在产品及设计长期发展的过程中积累起来,逐渐形成的。
As early as the primitive period, humans communicated through symbolic systems such as knot notations, hieroglyphs and totems. With the development of human society and the increasing civilization, the symbolic world is also getting better and better. The product, as a symbolic vehicle, communicates the actual function and characteristics of the product through its styling elements, including size, shape, color, texture, surface texture, and the like. As a symbol of the shape symbol, not only has the cognitive function, but also has the aesthetic function. Product symbol is a dynamic development of the system, modeling language is based on a group of cognitive basis, this common understanding in the long-term development of products and design process accumulated, and gradually formed.