随着人们物质生活条件的不断改善,品牌产品比廉价产品有更广阔的市场。品牌效应使得客户愿意接受其较高的定价,有更广阔的利润空间。因此,在未来的汽车后市场营销领域,品牌战将代替价格战、品质战。认同品牌文化,也就赢得了商机 As people’s material living conditions continue to improve, brand products have a broader market than cheaper products. Brand effect makes the customer willing to accept its higher pricing, there is a broader profit margin. Therefore, in the future of automotive aftermarket marketing, brand warfare will replace price war, quality warfare. Identity brand culture, also won the business