德芭与彩虹书店作为武汉市民心中的地标书店,自2009年创立以来,在机遇与挑战中不断自我突破,确立了自己的发展模式。现阶段既有政策扶持与商圈需求等外部利好因素,也面临着同行业竞争者与消费者阅读购买习惯改变的挑战;内部有其多年创立的品牌和经营理念优势,同时也存在运营成本较高、消费群体较为小众等不足。 Deba and Rainbow Bookstore, as the landmark bookstore in the hearts of Wuhan citizens, has been making breakthroughs in opportunities and challenges since its founding in 2009 and has established its own development model. At this stage, there are both external favorable factors such as policy support and business district demand as well as the challenge of changing the buying habits of competitors and consumers in the same industry. There are advantages of brands and management concepts that have been established for many years in their own right, High, the consumer groups are more minor issues.