一、旅游地产发展现状及存在问题(一)旅游地产发展的定位分析在各类型城市热衷于打造高端旅游服务业的当下,大力发展旅游地产便成为了各地政府和开发商们炙手可热的蛋糕。事实证明,蜂拥而上的旅游地产项目,如古镇项目、人造游乐场所项目,都导致了因同质化项目特质而出现的各地雷同现象。围绕着上述项目所开发的旅游地产项目,则更加显得盲目。可见,由于缺乏对本地旅游地产发展的合理定位,便促使许多地产项目在开发后缺乏经济价值,在当前则表现为无法与当地的 I. Status quo of tourism real estate development and existing problems (I) Positioning analysis of tourism real estate development In all kinds of cities keen to create high-end tourism service industry nowadays, the vigorous development of tourism real estate has become a hot cake among local governments and developers. Facts have proved that flocking to the tourism real estate projects, such as the ancient town project, artificial playground projects, have led to the homogeneity of the project characteristics appear around the same phenomenon. Travel around the real estate projects developed by the project, it is even more blind. It can be seen that the lack of a reasonable positioning for the development of local tourist real estate has led to the lack of economic value of many real estate projects after their development. Currently, however, they can not be compared with local