论文部分内容阅读
电视作为重要的媒介,在大众传媒中的地位是其它传播媒介无法替代的,特别在对外宣传方面,电视媒体让世界对中国加深印象,使我国文化冲出亚洲、走向世界不再是梦想而是现实。电视这一重要媒介,在大众传播方面的贡献更是空前的,凭借其广阔的覆盖面、音像融合等优势,可以使信息传播更为及时快捷。除此以外,电视和文字传播相比,其优势让它成为各国对外传播的首选媒体。所以,电视英语节目可以让全世界文化实现有机融合、自由交流。
Television is an important medium and its status in the mass media can not be replaced by other media. In particular, in the field of external publicity, the television media has deepened the world’s perception of China and made our culture out of Asia. It is no longer a dream to go to the world reality. Television, an important medium, has made unprecedented contributions to the mass media. With its broad coverage, audio-visual integration and other advantages, the dissemination of information can be made more timely and faster. In addition, the advantages of television and text communication make it the media of choice for all countries. Therefore, the TV English program can make the culture of the world realize the organic integration and freedom of exchange.