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产品包装设计的基本理念就是为客户传送第一视觉效果。婴幼儿包装用品设计不仅需要切合众多父母的消费需求,更需要按照包装的理念进行。通过对当前市场上婴幼儿用品的包装设计的调查研究,我发现当前的婴幼儿用品的设计包装大多借鉴国外设计,原创因素较少,难以提升品牌形象。因此,我的毕业设计——“源生堂”育婴幼品包装,就旨在针对相对高端的消费人群,以生命与爱为宗旨,从造型、色彩、功能等方面入手,为包装设计注入全新的元素与理念,从而实现源生堂婴幼儿用品更好的进入市场,赢得消费者的最终目标。
The basic idea of product packaging design is to deliver the first visual effect to customers. Infant packaging design needs not only meet the needs of many parents, but also need to follow the concept of packaging. Through the current market research on the packaging design of baby products, I found that most of the current design of infant and child products packaging design from foreign design, less original factors, it is difficult to enhance the brand image. Therefore, my graduation project, “Yuntang Church”, is aimed at the relatively high-end consumers and aims at life and love. From packaging, color and function, Design into a new element and concept, so as to achieve better access to the market source baby products, to win the ultimate goal of consumers.