论文部分内容阅读
2003年电视广告增长最快的区域.但,地域发展的不平衡性仍是这个地区电视广告业的突出特点。 1997年,中国政府首次提出西部大开发战略;2000年,国家加大了对西部地区的资金投入,2001年的总投资高达3000 亿元。一时间,国内外各大媒体对西部大开发的宣传铺天盖地,西部主要城市的媒体几乎均开设丁关于西部大开发的专栏。学
The area where television advertising grew most rapidly in 2003. However, the imbalance in geographical development remains a prominent feature of the television advertising industry in the region. In 1997, the Chinese government put forward the strategy of developing the west for the first time. In 2000, the state increased its capital investment in the western region. In 2001, the total investment was as high as 300 billion yuan. For a time, the propaganda of major media at home and abroad overwhelmingly spread the development of the western region. Almost all the media in the major cities in the western region have set up special columns on the development of the western region. learn