作为现代化知识经济的产物,电子商务已经成为了目前世界主要的贸易方式之一,旅游业与电子商务相结合,为旅游费的发展带来了新的机遇。笔者结合多年的教学经验,对旅游电子商业的需求进行了分析,并阐述了我国旅游业电子商务发展的机理因素,从而优化我国旅游市场,促进全球化旅游业竞争。 As a product of the modern knowledge-based economy, e-commerce has become one of the major trade modes in the world at present. The combination of tourism and e-commerce brings new opportunities for the development of travel expenses. Based on many years of teaching experience, the author analyzes the demand of tourism e-commerce and expounds the mechanism of e-commerce development in China’s tourism industry so as to optimize the tourism market in our country and promote the competition in the global tourism industry.