“沟通管理”作为一门企业管理学科已经存在多年了,它是企业管理中十分重要的组成部分。分析现在的中国企业失败的原因可知,败给竞争对手的不少,但更多的是败在自己内部沟通协调运作上。　　但随着企业管理理论和实践的发展,现在很多企业越来越重视通过加强内部沟通协调运 “Communication Management” has existed for many years as an enterprise management discipline, and it is a very important part of enterprise management. Analysis of the reasons for the failure of the current Chinese companies shows that they lost a lot to their competitors, but they lost more to their internal communication and coordination operations. However, with the development of enterprise management theory and practice, many companies are now paying more and more attention to strengthening internal communication and coordination.