网络盛行的今天,皮具企业也纷纷建设起自己的企业网站,皮具企业网站起着至关重要的作用,如何利用好网站来打造企业的名片成为了皮具企业要面对的问题。从符号学的角度对当今大多皮具企业作出分析,从皮具企业网站中的符号出发,引导出皮具企业可以如何更好的利用网站来宣传企业,传播企业文化。 Network prevailing today, leather companies have also built their own corporate website, leather business website plays a vital role, how to make good use of the website to create business cards has become a leather business to face the problem. From a semiotic point of view of today’s most leather companies to make an analysis of leather goods from the site’s Web site symbols, leading leather companies how to make better use of the site to promote business and corporate culture.