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公共舆论的社会监督作用日益突显。具有公民意识的公众是产生健康、负责、理性公共舆论的前提条件。公共新闻中传播主体和话语权向受众的迁移、传播内容的平民视角以及与受众互动的双向、多向传播形式的传播特点,表明其具有培育公众公民意识的社会功能。借鉴公共新闻的这些传播特点有利于培养我国公众的公民意识,营造一个健康、负责、理性的舆论环境。
The role of public opinion in social supervision has become increasingly prominent. Citizens’ awareness of the public is a precondition for generating a healthy, responsible and rational public opinion. Public information dissemination of the main body and the right to the audience, the perspective of civilians to disseminate content and interaction with the audience two-way, multi-directional transmission of the form of communication that it has to cultivate public awareness of the social functions of the public. Learning from these public information characteristics of these communications is conducive to cultivating the public awareness of our public, to create a healthy, responsible and rational public opinion environment.