论文部分内容阅读
一、比较广告概述比较广告是指以明示或者默示的方式将自己的商品或服务与竞争对手的商品或服务进行对比的广告。其基本特征有:(一)比较广告的比较者与被比较者必须是同行业的商品经营者或服务提供者,即比较主体具有竞争性;(二)比较的对象必须是属于同一竞争领域内的相同或相似
I. Comparing Advertising Overview Comparing advertising refers to advertising that explicitly or implicitly compares one’s own goods or services with competitors’ goods or services. Its basic characteristics are: (1) Comparing advertisers with comparables must be the same merchant or service provider in the industry, that is, they are more competitive with each other; (2) Comparing subjects must belong to the same competition area The same or similar