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新的消费势力正在形成消费市场的巨大新能量,但是,他们具有独特的生活方式与消费方式,给企业创造的是挑战还是机会?过去的2012年对许多企业而言无疑是一个漫长的严冬全球经济的低迷导致了消费市场的萎缩,加之长期的激烈争使得主流市场趋于饱和,企业期望通过以往的一些一线场来获取利润变得越来越难。然而,遗憾的是,这个冬天没有随着新年的到来而渐入尾声,相反它似乎依然遥遥期。现在放在企业面前的,要么孤注一掷,继续在那些空越来越狭小的市场里拼得头破血流,要么另辟蹊径,开拓的市场。
The new consumer forces are shaping up huge new energy in consumer markets but do they have unique ways of life and consumption that create challenges or opportunities for businesses? The past 2012 is undoubtedly a long winter for many businesses worldwide The downturn in the economy has led to a shrinking consumer market, combined with prolonged fierce competition to make the mainstream market more saturated. It is becoming increasingly difficult for companies to expect profits from past front-line operations. Unfortunately, however, this winter has not come to an end with the New Year, but on the contrary it appears to be still distant. Now put in front of enterprises, or desperate, continue to be more and more narrow space in the market fight badly, or find another way to open up the market.