2016年,《功夫熊猫3》在全球上映,获得不俗的票房成绩。加上之前两部的骄人战绩,使得以中国传统文化为载体的《功夫熊猫》系列电影在中国以及全球形成一种文化现象。本文通过对好莱坞梦工厂《功夫熊猫》电影火爆背后的原因分析,探讨在全球化语境下,中国传统文化传播面临的挑战、机遇,以及如何提高中国传统文化的传播力。 In 2016, “Kung Fu Panda 3” was released globally with impressive box office results. Coupled with the remarkable achievements of the two previous departments, a series of Kung Fu Panda series films based on Chinese traditional culture have formed a cultural phenomenon in China and around the world. Based on the analysis of the reasons behind the hot film “Kung Fu Panda” in Hollywood DreamWorks, this article explores the challenges and opportunities that traditional Chinese culture faces in the context of globalization and how to enhance the spread of Chinese traditional culture.