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随着创意产业国际化进程的加速,民族化元素成为文化创新的捷径与代表符号,其中,水墨渗透千年的文明而历久弥新。水墨元素的动态化被广泛应用到动画片、广告片中,如何在这种动态化转变中既能保留水墨表达方式的传统特点,又能融入时代元素的优势成为创意的重点和难点,本文即从水墨元素的造型、意境、构图、气韵等几个方面对比分析传统画面表现的特点与动态化转化的应用优势。
With the acceleration of the internationalization of creative industries, the nationalization elements have become the shortcuts and representative symbols of cultural innovation. Among them, the ink and the ink have permeated the civilization of the past thousands of years. The dynamic of ink elements is widely used in animation, commercials, how to keep the traditional features of ink expression in this dynamic transformation, but also into the elements of the times become the focus of the creative and difficult, this article This paper compares and analyzes the characteristics of traditional images and the application advantages of dynamic transformation from several aspects such as the style of ink and wash, artistic conception, composition and atmosphere.