读《公关世界》2001年11月号《伪公关神话的幻灭》颇受启迪。该文很有见地,将远华特大走私案与中国公关实践相联系,不失时机地提出了面对伪公关而反思这个切中时弊的课题。文中指出:“远华的‘成功’及破灭,应该给中国公关界一个怎样的启示?真假公关这一中国公关界争论了这么多年的问题,又摆在了我们面前。”可谓开门见山,吹响了中国公关界该当反思的号角。读罢全文之后,觉得言犹未尽。面对伪公关、假公关,公关界应该反思些什么呢?作者巧妙地似乎有意绕开了这个问题;而细想, “Public relations world” November 2001 issue of “disillusionment of the pseudo-public relations myth” quite inspired. This article is very insightful, Yuanhua large smuggling case and the practice of China’s public relations, lost no opportunity to put forward the face of the pseudo-public relations and reflect on this one cut the problem. The article pointed out: “Yuanhua’s success and burst, what should be an enlightenment to the Chinese public relations? True PR public relations this controversial China public relations so many years of problems, but also before us.” It can be straightforward, blowing Sounded the horn of reflection in China’s public relations community. After reading the full text, I feel uncompromising. In the face of pseudo-public relations, fake public relations, public relations should reflect on what? The author seems cleverly intend to bypass this issue; and thought carefully,