地市报的精品创优工程也就是质量工程,是衡量一家报社的主要实力之一。新闻产品的质量优劣,直接影响媒体对市场份额的占有,影响受众的消费,也更关系到媒体的生存、发展。笔者结合平时的工作,认为地市报新闻作品的创优应从以下几个方面去努力。强烈的社会责任感和使命感它决定着记者能否站在时代的高度识别典型和报道典型,能否写出典型的时代特征和时代意义,能 City newspaper boutique excellence project is quality engineering, is one measure of a newspaper’s main strength. The quality of news products has a direct impact on the market share of the media, affecting the audience’s consumption, but also more related to the survival and development of the media. The author combines the usual work, that the city newspaper news works excellence should be from the following aspects to work hard. Strong sense of social responsibility and mission It determines whether journalists can stand at a time Highly typical and report typical, can write the typical characteristics of the times and the significance of the times, can