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推动传统广电体制机制自我革新,是加快融合媒体转型升级的必由之路。本文从创新融合型主流广电媒体生产运营机制流程再造、探索融合型广电媒体集团产业机制跨界发展两个方面进行论述,认为全方位深度融合及以广电主导的融合型服务体系建构,将使广电媒体成为超越传统媒体范畴的综合服务提供商,进一步巩固主流媒体地位,建成一批拥有强大实力和传播力、公信力、影响力的融合型媒体集团。
To promote the self-renovation of the traditional radio and television system and mechanism is the only way to speed up the integration and transformation of media. This article discusses the process of reengineering the production and operation mechanism of innovative integrated mainstream radio and television media and explores the cross-border development of the industrial mechanism of integrated radio and television media group. It considers that all-round deep integration and the construction of a converged service system dominated by radio and television will enable radio and television The media has become an integrated service provider beyond the scope of traditional media to further consolidate the status of the mainstream media and build a group of converged media groups with strong capabilities, communications, credibility and influence.