《新京报·书评周刊》作为传统报纸媒体的子品牌,采用纸质版、电子版、微博平台、电子书和微信平台多媒介多管齐下、相互融合的方式,并与其他文化媒体和电商平台合作,紧跟时事热点,予以深度评论,努力适应不同读者的不同阅读需求,最终成功创建了自己的品牌。 As a sub-brand of the traditional newspaper media, the “Beijing News Book Review Weekly” adopts multi-media and multi-pronged approach of combining print, electronic version, Weibo platform, e-book and WeChat platform with other cultural media Cooperation with the e-commerce platform, followed by hot events, to be in-depth comments, efforts to adapt to different readers of different reading needs, and ultimately successfully created its own brand.