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人际功能是系统功能语法的三大功能之一,而语篇实现人际功能的手段主要包括语气、情态、人称等方面,本文试从这几个方面分析一则公益广告来探讨这些人际手段在公益广告语篇中的实现。可以帮助读者更清楚地认识到公益广告是如何运用语言进行宣传并说服大众达到劝说其采取积极行动的目的的。
Interpersonal function is one of the three major functions of the system function grammar, and the means of interpersonal function in the discourse mainly include tone, modality and personification. This article tries to analyze a public service advertisement from these aspects to explore these interpersonal means in the public interest Realization in advertising discourse. Can help readers to understand more clearly how public service advertisements use language to promote and persuade the public to persuade them to take positive action.