长期以来,电视媒体的广告投入因投放量大、费用高是广告主慎之又慎的问题,如何实现有效“覆盖率”和“收视率”、“降低投资风险”和“促进产品销售”,始终是困扰广告主的难题,是“赢”的关键。覆盖是基础,衡量一个电视台的覆盖状况,不仪要看覆盖人口的多少,覆盖区 For a long time, the investment of TV media has been put into large volume and high cost, which is the cautious issue for advertisers. How to achieve effective “coverage” and “ratings”, “reduce investment risk” and “promote product sales” Is troubled advertisers the problem is the key to “win.” Coverage is the basis for measuring the coverage of a television station, regardless of the number of people covered, covering the area