如何对“社会热点”问题进行舆论引导，这是新闻界急需研究和解决的问题。本文从“以理服人”、“以事感人”、“以情动人”、“以心比心”等四个方面论述了自己的看法 How to conduct public opinion guidance on the issue of “social hot spots” is a problem that the press urgently needs to study and solve. This essay expounds its own views from four aspects of “reasoning people,” “taking people as matter”, “moving people with emotion” and “taking heart to mind”