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一、我国药品电视直销广告现状(一)我国药品行业现状近几年来,世界药品行业发生了翻天覆地的变化,世界药品市场新格局正在逐步建立,高度集团化的跨国制药业正在形成,竞争越来越激烈。我国虽已成为世界上发展最快的药品市场之一,药品经济已进入了高速增长阶段。但相对于国外发达国家还有很大的距离。经过50年的努力,我国的药品行业虽然已经形成了一套完整而庞大的供,产,销体系,而且,规模也得到了不断的发展,自从改革开放以来,我国药品生产率市场增长17.7%,到2001年底,我国药品生产企业有6300家,批
I. Status Quo of China’s Drug TV Direct Sales (I) Status Quo of China’s Drug Industry In recent years, the world pharmaceutical industry has undergone tremendous changes. The new pattern of the world pharmaceutical market is gradually being established. A highly collectivized multinational pharmaceutical industry is taking shape and competition is getting stronger The more intense. Although our country has become one of the fastest growing drug markets in the world, the pharmaceutical economy has entered a phase of rapid growth. However, there is still a long way to go compared to the developed countries in the world. After 50 years of hard work, the pharmaceutical industry in our country has formed a complete and huge supply, production and marketing system and its scale has been continuously developed. Since the reform and opening up, China’s pharmaceutical market has grown by 17.7% By the end of 2001, there were 6,300 pharmaceutical manufacturers in our country