报纸、杂志以及电子网络,对我国轿车产品的宣传异乎寻常的热衷,而对于市场价格及其变动的传播,更是积极;然而由于传播不准确、传播不慎重,给轿车厂商造成麻烦不少,给轿车市场的误导也不能说不小。 去年9月15日和今年1月5日,有两份报纸分别刊出桑塔纳和富康大幅度降价的传闻,接着网上很快传开。全国不少大小报纸也转载此类消息。两次关于大幅度 Newspapers, magazines and electronic networks have an unusually keen interest in the promotion of China’s car products, but are even more active in the transmission of market prices and their changes. However, due to inaccurate dissemination and inadvertent dissemination, many troubles are caused to the car manufacturers, Misleading to the car market can not be said to be small. On September 15 last year and January 5 this year, two newspapers published rumors that Santana and Beverly have substantially reduced their prices, and the Internet soon spread. Many large newspapers across the country also reproduced such information. Twice about drastic