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长期以来,受控烟“片面化、绝对化、扩大化”影响,社会上对于烟草的新闻舆论经常失真,涉及烟草的事情极易被炒作,社会公众往往被误导。面对这种形势,烟草企业要深刻把握行业宣传工作面临的艰巨任务、复杂局面,不断加强企业宣传工作,内聚人心、外树形象。坚持企业宣传、品牌宣传和先进典型宣传有机结合宣传企业,要立足企业战略与发展的高度,从企业工作的全局出发准确把握宣传工作,做到思想上高度重视、工作上精准有力、方式上创
For a long time, tobacco control under the influence of “one-sided, absolute, and enlarged” has often distorted news public opinions about tobacco in the society. Things involving tobacco can be easily hyped, and the public is often misled. Faced with this situation, tobacco companies must profoundly grasp the difficult tasks and complicated situations their industry propaganda work is facing, and continuously enhance the propaganda work of enterprises so as to bring together people’s hearts and the image of outsiders. Adhere to corporate publicity, brand promotion and advanced publicity of the typical publicity to promote business, based on the height of corporate strategy and development, from the overall situation of corporate work to grasp the propaganda work accurately, so ideological attach great importance to the work of accurate and powerful work on the way