【摘 要】
：
广告作为联络生产者与消费者的纽带,在现代发达国家,有着极其重要的地位。在我国,近几年广告业也随着商品经济的发展而得以发展,但纵观时下的广告,数量不少,但重复平庸、单
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广告作为联络生产者与消费者的纽带,在现代发达国家,有着极其重要的地位。在我国,近几年广告业也随着商品经济的发展而得以发展,但纵观时下的广告,数量不少,但重复平庸、单一俗套之作居多,仔细分析,主要是不重视广告创作的科学规律与大众的消费心理。
As a link connecting producers and consumers, advertising plays an extremely important role in modern developed countries. In China, in recent years, the advertising industry has also developed along with the development of commodity economy. However, there are many advertisements throughout the world. However, duplication of mediocrity and a single set of routines are the most common ones. Careful analysis is mainly focused on the lack of attention to advertising. Science Law and Popular Consumerism.
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