一个城市的品牌无疑是其最大的无形资产,它不仅能够提高城市品位,促进经济发展,而且能够激发市民的自信心与自豪感,增强社会公众的凝聚力。把创建“武陵之都·仁义之城”作为铜仁城市品牌,既是城市的美丽标签,体现了铜仁文化的自觉和自信,也决定了城市发展方向和理念。铜仁城市品牌的定位,源于自身的禀赋与资源。铜仁地处武陵山区中心地带,属地理之都。梵净山位于境内,是武陵山脉之巅,有地球同纬度“绿宝石”的美誉,是生态之 A city’s brand is undoubtedly its largest intangible assets, it can not only improve urban quality, promote economic development, but also to stimulate public confidence and pride, and enhance public cohesion. The establishment of “City of Wuling Capital, Renyi City” as the brand of Tongren City is not only the beautiful label of the city, but also the conscientiousness and self-confidence of Tongren Culture and the direction and concept of urban development. Tongren city brand positioning, from its own endowments and resources. Tongren is located in the heart of Wuling Mountain, a geographical capital. Fanjingshan is located in the territory, is the top of the Wuling Mountains, the earth with the latitude “Emerald ” in the world, is the ecological