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本文用成本-收益的分析方法研究了连锁超市经营规模化的规律,结合目前我国一些连锁超市出现的不合理规模及效益偏低的状况,提出了适度规模化的对策。
In this paper, we use the cost-benefit analysis method to study the rules of the scale of the operation of the supermarket chains. Combined with the current situation of some unreasonable scale and low efficiency of some supermarket chains in our country, we put forward the countermeasures of moderate scale.